For the first time since its launch four months ago, the market share of Microsoft's search engine Bing slipped in September while that of its rival Google rose. Bing's monthly market share in the U.S. declined to 8.51 percent in September from 9.64 percent in August, according to web analytics firm StatCounter.
Similarly, the search engine's share globally decreased to 3.25 percent last month from 3.58 percent in August, reports PTI. Microsoft launched Bing in May as part of its efforts to challenge the dominance of internet major Google. According to StatCounter, Google was the beneficiary from the decline of its main rival, increasing (its U.S. market share) by more than two percentage points to 80.08 percent in September from 77.83 percent the previous month.
Microsoft has also joined hands with Yahoo! for a partnership mainly focusing on the Internet search market. The statement said there was little consolation for Microsoft from the performance of its new partner, Yahoo! which also declined to 9.40 percent from 10.50 percent in August.
Globally too, Yahoo!'s market share dipped to 4.37 percent in September from 4.84 percent in previous month. "The trend has been downwards for Bing since mid August. The wheels haven't fallen off but the underlying trend must be a little worrying for Microsoft," StatCounter's CEO Aodhan Cullen said. Data is based on an analysis of 4.6 billion search engine referring clicks including 1.1 billion from the U.S. A leading international web analytics firm StatCounter monitors more than 10 billion pageloads per month.
A Happy news for Google and Googlers...
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