Google stands on the opposite side of the fence when it comes to the evolution of the mobile Web. Google wants the mobile Web to be as open as the Internet. It’s entire mobile strategy is predicated on open access for all apps, devices, and services because that creates a larger, more vibrant, and more searchable mobile Web.
Apple is not about being open. It never has been. Every app on the iPhone (all 50,000 of them) must be approved individually, for instance. This difference in approach wasn’t a problem until Google started to have mobile aspirations of its own.
Google has a different set of agendas which already are putting strains on the relationship with Apple.Google wants to diminish the importance of any single computing device in favor of Web apps which sit in the cloud and are accessible from all devices—mobile phones, Macbooks, Dell laptops, or whatever. As much as is physically possible, it wants to replace the operating system with the Web.
Ultimately, that is a bigger threat to Apple than Microsoft ever was.
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