Last August Microsoft was working on its own online ad franchise a la Google's AdSense and the Yahoo! Publisher Network. Today that came to fruition with Microsoft's official announcement of adCenter. adCenter sounds like a clone of Google and Yahoo!'s ad networks but with a few twists. First of all, there's some heavy demographic-pimping going on, with adCenter giving advertisers "sophisticated information about consumers, including their location, age, gender and sometimes, their level of wealth," though personally-identifiable information will be left out. The system will also allow advertisers to choose particular times of day or days of the week when their ads will be shown. Microsoft is also planning to take adCenter basically everywhere else, including e-mail, MSN Spaces, mobile applications, Office, and Xbox Live. Gosh.. great know.
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